Stone Design - Commercial Showroom

Project Description

A distributor of specialty stone slabs and tile, Stone Design sought to emphasize the types and uses of their tile selection. The third of three showrooms, this showroom was to become the introduction to the company. Stone Design had five major goals they wished to accomplish. They wanted to showcase 300 different stone tile products and display their uses. But they wished to present the options gradually, allowing the customers to browse and travel through the space. Reception desk services were also required in the showroom. Finally, Stone Design sought to identify the company as unique in their field.

The space became a metaphorical quarry. The perimeter display walls were “excavated”, like that of a quarry wall, to showcase varying tile types and tile finishes. The floor was divided into differing tile areas by fissures; the floor heaves up to display tile on nearly vertical surfaces, which become divisions for the vignettes. These divisions include custom roll-out storage capabilities. Traditionally tiled spaces are reduced down to bare minimums, i.e. a toilet, a kitchen sink, to suggest a bathroom or a kitchen. The path through the space wanders in and out of vignettes allowing visitors to experience the array of stone, culminating at a risen slab, from which, water, which is also used in the process of cutting the stone, leaks and flows into a basin below.

Services Provided

Architectural Services